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Balanced Scorecard for Disney Company

Balanced Scorecard

Financial Objectives Measures Targets: Timeline/ Metrics
Increase market share Total Revenue Increase 5% in the first year
Increase revenue Generated income Increase 3% in the first year
Reduce unnecessary spending Spending reduction Decrease 3% in the first year
Increase sales Total income from sales Increase 5% in the first year
Customer Objectives Measures Targets: Timeline/ Metrics
Increase customer value Increase profit contribution per customer Increase 5% in the first year
Broaden target audience Increased number of clients Increased 10% the first year
Increased customer satisfaction Clients’ feedback 15% increase in the first year
Improve interaction with clients Number of resolved clients’ claims Increase 5% in the first year
Internal Business
Process Objectives
Measures Targets: Timeline/ Metrics
Decrease lead times for new contract implementation Project implementation time frames Decrease time by 3% in the first year
Improve cooperation between teams Time for discussion and planning Decrease time by 5% in the first year
Reduce misunderstandings or poor delegation Human factor mistakes Decrease by 3% in the first year
Enhance communication within the organization Time needed to discuss tasks and plan Decrease time by 3% in the first year
Learning and Growth Objectives Measures Targets: Timeline/ Metrics
Decrease employee turnover Facilitate regular training and opportunities for development Reduce by 4% in the first year
Increased employee satisfaction Number of workers’ complaints Reduce by 3% in the first year
Higher employees’ engagement Employee’s participation in projects Increase by 4% in the first year
Stable motivation levels Employees’ readiness to engage in new projects Increase by 3% in the first year

Justification

The following balanced scorecard offers major plans regarding financial, customer, internal business process, and learning and growth objectives. Thus, the first category includes increased market share, revenues, reduction of unnecessary spending and increased sales. The given goals are critical as they will help Disney to create the basis for future growth and also will lead to improved financial stability, which is vital for the company’s ability to face new challenges and launch new projects. At the same time, these goals are attainable.

Customer relations are also critical for any company as it ensures a high level of loyalty. For this reason, the plans include an increase in customer value, broadening the target audience, higher client satisfaction levels, and better interaction with clients. These areas are fundamental for Disney as enhanced satisfaction leads to better sales and stable interest in new projects. Moreover, better interaction and resolved claims will help to avoid conflicts and show the company’s readiness to participate and help individuals using its services.

Selected internal business process objectives are also crucial for the project. First, Disney is a big corporation characterized by numerous interactions within the company. However, problems in cooperation and coordination result in delays and reduced effectiveness (The Walt Disney Company, 2020). For this reason, the plans to decrease lead times for new contract implementation, improve cooperation between teams, and establish better communication are relevant. It will guarantee that the company will become more effective in resolving emerging tasks via the collaboration between individuals and teams at different levels.

Learning and growth objectives are also crucial for any company. Disney emphasizes its focus on training its employees and creating a positive climate within the company (The Walt Disney Company, 2020). For this reason, goals such as decreased employee turnover, increased employee satisfaction, higher engagement and motivation levels are relevant and attainable. Using available resources, it is possible to create the basis for future progress and outstanding performance among workers. At the same time, higher satisfaction levels lead to enhanced outcomes, which is also vital for the company.

The selected metrics and timelines can be justified by several factors. First, too high numbers might be hard to achieve and demotivating. Second, it is critical to remain realistic when setting strategic objectives and avoiding too ambitious plans. For this reason, the planned alterations can be attained within the one-year period, which is vital for the project and established timeline. The established goals will also guide the further growth of the company and help to select the strategy for the expansion. Focusing on these areas, Disney will acquire the chance to generate a competitive advantage and compete with rivals.

Reference

The Walt Disney Company. Fiscal year 2020 annual fiscal report. Web.

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Essay4Business. (2023, January 7). Balanced Scorecard for Disney Company. Retrieved from https://essay4business.com/balanced-scorecard-for-disney-company/

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"Balanced Scorecard for Disney Company." Essay4Business, 7 Jan. 2023, essay4business.com/balanced-scorecard-for-disney-company/.

1. Essay4Business. "Balanced Scorecard for Disney Company." January 7, 2023. https://essay4business.com/balanced-scorecard-for-disney-company/.


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Essay4Business. "Balanced Scorecard for Disney Company." January 7, 2023. https://essay4business.com/balanced-scorecard-for-disney-company/.

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Essay4Business. 2023. "Balanced Scorecard for Disney Company." January 7, 2023. https://essay4business.com/balanced-scorecard-for-disney-company/.

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Essay4Business. (2023) 'Balanced Scorecard for Disney Company'. 7 January.

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