In this day and age, the Internet has become an essential part of the economic activities of global companies. It significantly changed the style of conducting business, advertising, and providing new opportunities and unique technologies for the development of firms. The Internet has its own laws, capabilities, features, as well as its own advantages and disadvantages. There are different ways an organization can use it to make more benefits. For instance, a company can optimize the way it communicates with buyers since these relationships are vital for the survival of the business. In other words, an enterprise can improve the feedback system and customer support (Quach et. al., 2016). Another way is to gather more information and provide training for employees. The third method of using the Internet is to utilize social media by creating accounts for the company and making online advertisements. In addition, an organization can make an online store to make shopping easier for their customers.
Nevertheless, despite all the obvious advantages, there are also some drawbacks to conducting business online. For example, in this field, there are many companies that are competing for the customer’s attention. Moreover, it is difficult to make plans for the future as the trends on the Internet are unsteady and are constantly changing. Another unpleasant factor is that the bottom line of income is also not fixed – sometimes, there are ups and downs in the amount of profit.
Even though the last disadvantage is vital for the company’s survivability, it is possible to change the situation for the better. While at the early stages, the business does not bring a lot of money, after overcoming these difficulties, an organization can acquire a satisfactory level of steady income. Moreover, this type of business is perfect for those who want to work independently since making decisions, implementing ideas, and completing tasks is entirely on the organizer. The last benefit is that opening an online business does not cost a significant amount of money.
Quach, T. N., Thaichon, P., & Jebarajakirthy, C. (2016). Internet service providers’ service quality and its effect on customer loyalty of different usage patterns. Journal of Retailing and Consumer services, 29, 104-113. Web.