Companies work to accomplish a variety of goals, both internal and external. Generally, a business in operation needs to comply with the laws of the nation it works in, act in the interest of its workers and the stakeholders, as well as to produce tangible. All of the processes involved in this effort are complexly interconnected and have to be taken into account for a company to thrive, develop and grow. In particular, an organization must work in a way that caters to their clients. A client-oriented framework of operation has been proven to be more effective in meeting the demands of the changing market, amassing profit and securing a stable customer-base (Grof, 2020). However, the process of catering to clients can be complicated, requiring a company to take into account the primary audience they attract its needs, interests and consideration. A business needs to understand its client base, have an accurate mental image of their customers, and work in an effort of answering such a crowd (Grof, 2020). Only by giving people the feeling of being cared for and included can a company foster a truly strong relationship with their clientele. Additionally, this process cannot be accomplished without a thorough understanding of the client’s environment, as in the variety of factors that influence them during their life. By gaining insight into what makes change in the organization’s audience, a business can predict or more adequately answer to the demands of the people. The understanding of the external environment leads to a better, more intimate understanding of the client base itself, in turn directly translating to popularity and profit.
Grof, S. (2020). Why good customer service is important. Our Insight.