Free Essays on Business, Management & Finance

Essay4Business offers a selection of business essays and other types of papers for high school, college and university students. You are free to use them for research purposes.

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Marketing Principles and Practical Tools

When we talk about Marketing, thoughts only arise in our heads about large corporations, such as Apple or Microsoft. This concept is typical for corporations…
Topic: Marketing Words: 599 Pages: 2

Al Meera Firm’s Supply Management Strategies

Introduction The primary strategy of interest that I attempted to implement was to build a positive relationship with the majority of suppliers by ordering raw…
Topic: Management Words: 3046 Pages: 11

The GoPro Firm’s Production Analysis

GoPro is a U.S. corporation that manufactures and sells a wide variety of cameras. An analysis of the production will give the management of the…
Topic: Management Words: 302 Pages: 1

The Legal Issues the Human Resource Management

One of the legal issues the human resource management (HRM) department of any organization manages is employee confidentiality. HRM functions are tasked with keeping sensitive…
Topic: Management Words: 549 Pages: 2

Historically Black Morgan State University

Morgan State University is an institution that enrolls most international students worldwide. Currently, the university offers a variety of undergraduate programs and several masters and…
Topic: Marketing Words: 438 Pages: 1

The Marketing Intelligence System

People’s preferences, technology, and environment, and culture inevitably change from year to year. That is why companies need to keep up with the times, track…
Topic: Marketing Words: 389 Pages: 1

Digital Marketing and Consumer Decision-Making

With the increased use of technology and smart devices in daily life, marketing activities are now shifting towards digital format. This essay will critically evaluate…
Topic: Marketing Words: 405 Pages: 1

Digital Marketing: Brand Evolving

The digital sphere is overflowing with advertising, which is not only due to the consequences of the pandemic. After COVID-19, offline sales fell due to…
Topic: Marketing Words: 404 Pages: 1

Customer Relationship Management

Supporting the development of sales and marketing strategy, using customer data to personalize their interactions, as well as identifying potential clients, and generating leads are…
Topic: Management Words: 624 Pages: 2

E-Marketing: Aspects of Social Marketing

Introduction Technological advancement is an initiative that prominently fostered the intensification of business competition globally. One of the entities facing significant evolution is online marketing…
Topic: Marketing Words: 3321 Pages: 12

Analysis of Consumer Behavior for Coffee in Starbucks

Introduction Starbucks is often presented as an exemplary brand with an excellent marketing method. The analysis of consumer behavior helped to understand the reason behind…
Topic: Marketing Words: 2592 Pages: 9

Digital Component of Small Restaurant

The era of digitalization enabled the incorporation of technologies into every aspect of people’s lives. For example, some companies, like Amazon and eBay, are online…
Topic: Marketing Words: 400 Pages: 1

Alignment of Marketing Channels

While having more than one outlet to reach the customer is beneficial, the alignment of numerous marketing channels may present a challenge. First of all,…
Topic: Marketing Words: 338 Pages: 1

Digital Marketing: Challenges and Solutions

Digital marketing offers vast opportunities for increasing the customer base but comes with a set of challenges. The barriers may be purely technical, such as…
Topic: Marketing Words: 281 Pages: 1

UCH Power Plant Project in Pakistan

Project cost and funding mix According to Asif (2020), the project is estimated to cost US$603 million, including contingencies of 30 million. The proposed project’s…
Topic: Case Study Words: 659 Pages: 2

Barriers to Computerized Changes in Business

At present, everybody needs to adjust to technological advances for success. Organizations that cannot stay aware of the consistently progressing advanced capacities hazard getting abandoned…
Topic: Management Words: 377 Pages: 1

The Father Roberto Firm’s Succession Planning

Succession planning is one of those issues that most organizations don’t address systematically. Some organizations are small; others are struggling with organizational issues. In these…
Topic: Management Words: 380 Pages: 1

Vendor Management: Techniques and Approaches

Introduction Since suppliers are a significant and integral part of an extended number of companies, vendor management has become an enormous and severe issue. Leaders…
Topic: Management Words: 1481 Pages: 5

Nike Firm’s PESTEL and Porter’s Forces Analysis

PESTEL Analysis: Nike Political Factors Despite being an international company, Nike’s headquarters is located in the United States. It means that the company can enjoy…
Topic: Company Analysis Words: 889 Pages: 3

The Hauser & Partner Company’s Analysis

Abstract In this project, the analysis of structures of the company Hauser & Partner is presented. It is a small-scale family business delivering high-quality installations…
Topic: Company Analysis Words: 4529 Pages: 16

Strengths and Weaknesses of a Company

The strength of a company can be defined as a number of factors that contribute to the growth of the company and may act as…
Topic: Company Analysis Words: 328 Pages: 1

Tesla in the Global Car Industry

Introduction Nowadays, the Tesla company occupies a leading position in the production of electric vehicles. Tesla has risen quickly to become one of the planet’s…
Topic: Company Analysis Words: 2622 Pages: 10

Barnwell Industries Inc.’s Financial Performance

Introduction In the past years, many businesses and companies have experienced the devastating effects of COVID-19. Business managers and Chief Executive Officers (CEO) have tried…
Topic: Company Analysis Words: 2213 Pages: 7

Analysis of Foreign Brands Internet Appearance

Overview of Channels for Individual Brands The foreign brand in this analysis is the Swedish company H&M, which is mainly engaged in the production and…
Topic: Company Analysis Words: 652 Pages: 2

Haripur Power Plant Project in Bangladesh

Project cost and funding mix The World Bank (2014) notes that the total project cost is about $183 million. The project was financed through equity…
Topic: Case Study Words: 577 Pages: 2

Paiton 1 Power Station Project in Indonesia

Project cost and funding mix Mawhinney (2008) states that the $ 2.6 bn 1300 MW Paiton I Power Station in Indonesia was a leading private…
Topic: Case Study Words: 655 Pages: 2

Management Problems of Lime Scooters

Lime Scooters is a transport company headquartered in San Francisco, USA. It provides electric bikes, standard pedal bikes, and other vehicle-sharing products. The corporation is…
Topic: Management Words: 409 Pages: 2

Organizational Change and Management Methods

Organizational change is the norm in business, but the pace of change has recently increased significantly. In turn, this gives rise to the need to…
Topic: Management Words: 394 Pages: 1

Overcoming Technological Development Barriers

In the article “The e-business capability of small and medium sized firms in international supply chains,” Johnstone and Wright (2004) present several barriers that deter…
Topic: Marketing Words: 401 Pages: 1

Digital Marketing Adaptation and Challenges

As far as computerized change masters and cons, the up-sides of adequate innovation reception are self-evident. Nonetheless, execution can be a test. Organizations are going…
Topic: Marketing Words: 391 Pages: 1

Strategic Vision Development at Google vs. EasyJet

Importance of a Strategic Vision For an organization, its vision works like a glue that keeps the operations together. Any company functions within the limitations…
Topic: Case Study Words: 647 Pages: 1

The Future of the BMW Autonomous Automobile

Introduction Autonomous vehicles (AV) are a new trend in the car manufacturing industry, promising an increased safety for the consumer and additional easiness for drivers.…
Topic: Case Study Words: 2391 Pages: 8

ZARA’s Supply Chain Strategy Worldwide

Zara is a Spanish fast-fashion company that designs, makes, and distributes apparel across the globe. The business has continued to ensure a trajectory of rapid…
Topic: Case Study Words: 1704 Pages: 6

Growing Popularity of Digital Marketing

During the past decade, the number of businesses that incorporate digital marketing into an overall promotion strategy has increased drastically. For instance, from 2012 to…
Topic: Marketing Words: 399 Pages: 1

A Drastic Increase in Digital Marketing Usage

Modern technologies have contributed to the companies shifting to online platforms to sell their goods. As a result, to increase their revenues, organizations started to…
Topic: Marketing Words: 353 Pages: 1

History of the French Wine Industry

During the eighteenth century, France was developing the vine-making business and was one of the first countries of the Old World that introduced the wine…
Topic: Marketing Words: 653 Pages: 2

Aspects of Social Marketing

Social marketing is more of a philosophy than a brand strategy. Such marketing manifests itself in various forms: from direct advertising, which consumers can believe,…
Topic: Marketing Words: 332 Pages: 1

Social Marketing in the Daily Environment

Summary Why Video is Social Marketing Social marketing, in general, should be perceived as a set of marketing activities carried out by an organization and…
Topic: Marketing Words: 596 Pages: 2

Social Marketing and Its Way of Influence on People

Recently, social marketing has become increasingly popular, as it helps the government and various organizations to promote the changes in behavior that are expected to…
Topic: Marketing Words: 304 Pages: 1

The McDonald’s Firm’s Performance Management

The five variables to address in an expatriate performance management system For McDonald’s as an international corporation, the following expatriate performance management system variables are…
Topic: Management Words: 588 Pages: 2

Wal-Mart Corporation’s Fail in Germany

The New York Times article titled ‘Wal-Mart gives up Germany – Business’ was written by Mark Landler on July 28, 2006. The article presents major…
Topic: Management Words: 560 Pages: 2

How Determine Company’s Reputation

In order to determine whether the company has a good record of servicing sales and paying the suppliers, it is necessary to assess its income…
Topic: Management Words: 326 Pages: 1

Scientific Management and Its Main Components

Scientific management consists of four distinct components. The first is the valuation of a work process from an investigative point of view. Second is the…
Topic: Management Words: 283 Pages: 1

Social Marketing: The Extra Mile 30 Campaign

Introduction Social marketing is a phenomenon that aims at achieving socio-economical, political, and business objectives. According to Domegan (2021), this form of marketing promotes behavior…
Topic: Marketing Words: 619 Pages: 2

The Consumer and Business Market

Business-to-business (B2B) and business-to-consumer (B2C) groups of companies primarily have a different target audience, yet both groups gene use the same marketing approach. Namely, in…
Topic: Marketing Words: 281 Pages: 1

The Fall of Enron and Possible Comeback

Prior to 2000, Enron was a highly admired company due to the fact that it managed to achieve high levels of productivity and income in…
Topic: Company Analysis Words: 567 Pages: 2

Samsung Company Analysis

Samsung Electronics is a South Korean brand manufacturing electronics and household appliances. The company constantly improves the accuracy and speed of its information systems (IS)…
Topic: Company Analysis Words: 593 Pages: 2

Sneakers and Their Primary and Secondary Markets

Branded and high-fashion footwear has become more popular among the young population. Sneakers are shoes designed for sports; however, it does not stop young people…
Topic: Marketing Words: 634 Pages: 2

Clementine Hernandina: Online Marketing

Based on the above, imported product, I would not change its brand name. However, to increase its marketing, I would employ the direct selling approach…
Topic: Marketing Words: 301 Pages: 1

Monster Energy Drink Marketing

Competitive Advantages The beverage market and particularly the energy drink market, is highly competitive. Therefore may be critical to utilize a wide variety of techniques…
Topic: Marketing Words: 301 Pages: 1

Performance Management: Key Elements and Measurement

Job performance can be deemed a purpose of varying issues: what individuals realize and how they conduct their jobs. Some individuals have exhibited various successful…
Topic: Employees Management Words: 289 Pages: 1

Louis Vuitton Action Plan For Addressing Racism

The case presented in the article by Wilson (2014), “Louis Vuitton Accused Of Racism, Slapped With Racial Discrimination & Harassment Lawsuit?” demonstrates the unwillingness of…
Topic: Employees Management Words: 399 Pages: 1

Starbucks’ Social Responsibility Approach

Introduction For any business’ long-term growth, competitiveness, and maintaining customer loyalty, the prioritization of ethics in conduct is essential. Indeed, a commitment to social responsibility…
Topic: Case Study Words: 593 Pages: 2

How the EasyJet Company Manages to Be Successful

EasyJet is a company which has a clear strategy by following, which it manages to be successful. Namely, EasyJet’s strategy involves offering low fares for…
Topic: Case Study Words: 297 Pages: 1

Marketing to Different Generations

Topic The chosen topic for discussion refers to the one presented in the “Week 6 Reading & Resources” category – marketing to different generations. A…
Topic: Marketing Words: 572 Pages: 2

Trustpilot: Corporate Social Responsibility

One of the recent events, affecting the reputation of Trustpilot, was the reported neglect of the complaints regarding the company’s fake reviews. Previously, the problem…
Topic: Case Study Words: 296 Pages: 1

Reframing Organizations: Sharon’s Case

Assuming Sharon is qualified for the project, what should determine whether you do indeed assign the task to her rather than doing it yourself we’re…
Topic: Case Study Words: 712 Pages: 2

Review of “Introduction to Winemaking” Video

Winemaking is the deliberate fermenting of grape juice to produce wine. This process is complex and involves many steps that include not only harvesting and…
Topic: Case Study Words: 571 Pages: 2

Home-Style Cookies: A New Retail Shop in Hudson

The Home-Style Cookies company decided to implement the employee’s offer to open a retail cookie store in the manufacturing building. The bakery has a well-elaborated…
Topic: Case Study Words: 673 Pages: 2

Google Company’s Problems and Their Management

Introduction On May 13, 2014, Google was instructed by the European Court of Justice (ECJ) to confiscate links to personal information about individuals if they…
Topic: Case Study Words: 672 Pages: 2

The Acquisition of Kustomer by Facebook

Current Acquisition Over the last decade, massive transitions have taken place in different industries owing to the emerging implications of information technology development, necessitating acquisitions…
Topic: Case Study Words: 298 Pages: 1

The Case of Wells Fargo Account Fraud

The case of Wells Fargo account fraud reveals the difficulty of attributing the responsibility while encountering the crisis. On the one hand, the company’s managers…
Topic: Case Study Words: 321 Pages: 1

Analysis of Chipotle Mexican Grill

Chipotle Mexican Grill (CMG or Chipotle) was founded in 1993 by Steve Ells. The eatery would achieve tremendous growth in the following 20 or so…
Topic: Case Study Words: 643 Pages: 2

Operations Management Issues: Dyson

Introduction Innovation in the consumer services sector has become a part of modern life and an essential element of progress in the technology industry. As…
Topic: Case Study Words: 2751 Pages: 10

Case Study About Financial Analysis of Square, Inc.

Introduction The current high-level case study provides a thorough financial analysis of Square, Inc. (SQ). SQ is an American company specializing in financial operations, digital…
Topic: Finance Words: 587 Pages: 2

The Ankara Urban Farming Project Costs and Budget

Outcomes & budget The Ankara farming project will focus primarily on the production of fresh vegetables and fruits. The production follows an increasing demand for…
Topic: Finance Words: 593 Pages: 2

Economic Globalization: Strengths and Weaknesses

Introduction Globalization is not a new phenomenon, but rather a concept that has started to follow the human population due to colonialism, international trade, and…
Topic: Globalization Words: 1071 Pages: 4

Importance of Quality Leadership

The existence of a majority of social, business, and political institutions depends on quality leadership, which makes it vital in all areas of life. A…
Topic: Leadership Styles Words: 4765 Pages: 17

Risk-Return Analysis of Five Assets Portfolio

Introduction The given analysis will primarily focus on the risk-return analysis of five key assets represented by companies, such as Cabot Oil & Gas Corporation…
Topic: Investment Words: 1507 Pages: 5

Acorns Investment Application

The automated or robo-advisor investment services became increasingly more popular with the rise of the mobile devices market. Acorns is an application that gives its…
Topic: Investment Words: 311 Pages: 1

Supply and Demand in Real World Example

COVID-19 pandemic negatively impacted most of the companies globally. In early 2020, steel mills experienced a reduction in demand for still products, and due to…
Topic: Economics Words: 840 Pages: 3

Inelastic Demand and Fiscal Policy

When the rate of money demand becomes inelastic, it signifies that a buyer’s demand for a product does not change in proportion to the change…
Topic: Economics Words: 290 Pages: 1

Correlation Between Risk and Return on Investment

Introduction Return on investment is closely connected with the notions of equilibrium and uncertainty. The investment rate should be analyzed both in the short-term and…
Topic: Investment Words: 643 Pages: 2

The Time Value of Money in Investments

The topic of money is always relevant in all branches of the modern economy since we all face money every day. Money for many people…
Topic: Investment Words: 293 Pages: 2

The Rapid Economic Growth of China

“China’s rise” refers to a political movement directed to enhance ideological belief, faith in the CPC, and confidence in the future (Xia, 2006). The rapid…
Topic: Economics Words: 319 Pages: 1

Comparison of the US and Canada in Terms of GDP

Introduction It seems reasonable to state that both the United States and Canada are among the most developed countries in the world. They have walked…
Topic: Economics Words: 1185 Pages: 4

Economics: How the World Ran Out of Everything

The problem raised by the authors of the article touches on a highly relevant topic in the context of the current pandemic. With the arrival…
Topic: Economics Words: 362 Pages: 1

The 1970s United States Inflation

Introduction The decade of the 1970s was one marred with inflation in the United States. On average, the inflation rate during this period was capped…
Topic: Economics Words: 948 Pages: 3

Investment in the Stock Market

An investment is an asset people buy with an expectation of a future financial return. There are different classes of investment that vary depending on…
Topic: Investment Words: 313 Pages: 1

Ponzi Scheme Overview and Analysis

Introduction The principal goal of a commercial company is to realize a profit. Nevertheless, this intention can be achieved illegally, particularly by creating Ponzi schemes.…
Topic: Investment Words: 1710 Pages: 6

“Too Big to Fail” by Andrew Ross Sorkin

Historical Summary of Events The term “Too big to fail” is an underlying concession and a popular metaphor used in reference to almost all private…
Topic: Economics Words: 1230 Pages: 4

Economic Growth in the Information Age

Introduction Growth is a term that is used to describe the general positive nature of active facets of a society. In economic terms it’s categorized…
Topic: Economics Words: 1712 Pages: 6