Whether Online Digital Platforms Help Organizations Recruit
Introduction
In recent years, the popularity of online platforms has been growing, new opportunities are emerging, and various services are being integrated. Digitalization has also affected the recruitment process: more and more people apply for work using particular sites, applications, or email. This research’s main issue is to investigate whether online digital platforms help organizations recruit effectively and efficiently.
Aim
To explore the use of online platforms is in the recruitment process.
Objectives
To establish how effective and successful the use of online platforms is in the recruitment process.
Literature Review
Baum and Kabst (2014) study compares traditional recruitment and digital methods and states that online recruitment is more attractive for applicants. Moreover, researchers conclude that the digital recruitment process has “a significant positive effect on the employer knowledge of potential applicants” (Baum and Kabst, 2014, p. 370). The effect of online recruitment advertisement and website appears effective. The research of Gilch and Sieweke (2021) aims to highlight the importance of the digital transformation of any organisation. Digital recruitment helps “to hire employees with ITrelated KSAs”, which in turn leads to organisation digital transformation (Glich and Sieweke, 2021, p. 27). Karácsony et al. (2020) explore how young people prefer to enter the job market. The researchers state that 74% of young people will look for a job digitally (Karácsony et al., 2020). Hence, to attract the younger generation, recruitment should mainly occur online.
Methodology
- Mixed-method.
- Quantitative: questionnaire.
- Qualitative: in-depth analysis.
The research will combine statistics and qualitative data for higher relevance. Based on the survey results, we will critically analyse whether online recruitment helps their organisation recruit effectively and efficiently.
Timetable
- Compile a questionnaire.
- Contact representatives of human resources departments of different enterprises.
- Conduct survey via telephone communication/online.
- Critically analyse the results.